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Two Dragonfly HR Support business cards on a dark navy background—one white card with a stacked, repeating “Dragonfly” wordmark in gray, and one translucent navy card featuring the bold white Dragonfly logo and subtle repeated text pattern.

Dragonfly HR Support

Human-centered branding for a people-first consultancy

2025
Brand Identity & Strategy
Dragonfly HR. Human by design.

People-first HR, wrapped in a brand that feels as human as the conversations it starts.

Dragonfly HR Support partnered with Marzo Creative to build a brand identity that feels as human as the work they do. We crafted a visual and verbal system inspired by the symbolism of the dragonfly, clarity, adaptability, and growth, positioning Dragonfly HR as a modern, approachable alternative to cold, corporate HR solutions. The result is a people-first brand that looks polished, communicates warmth, and confidently supports their next stage of growth.

Dragonfly HR Support, a growing human resources consultancy, needed a brand identity that reflected their unique, people-first approach. They wanted to differentiate themselves from impersonal corporate HR firms and software platforms by creating a brand that was professional yet approachable, polished yet empathetic. Their vision was to embody the dragonfly's symbolism, clarity, adaptability, and growth, while positioning themselves as a modern, human-centered alternative in a crowded market.

Purple Dragonfly HR Support graphic with scattered HR documents in the background and large white headline text reading “HR THAT MOVES WITH YOU,” plus a small wing logo centered beneath the words.
Purple Dragonfly HR Support poster with a large dark navy wing-shaped logo and “Dragonfly HR Support” wordmark overlaid on a background of scattered, floating HR documents.

Marzo Creative developed a comprehensive brand identity system that brought Dragonfly HR’s vision into sharp focus. Our work included:

  • A custom dragonfly-inspired logo that captures adaptability, clarity, and forward momentum.

  • A rich, symbolic color palette supported by line-art illustrations, paper textures, and subtle botanical elements to convey motion, evolution, and care.

  • A voice and messaging framework that balances expertise with humanity, making complex HR topics feel clear, approachable, and trustworthy.

  • Modular layouts and design components designed for decks, PDFs, and digital touchpoints, giving the team a flexible system they can use as they grow.

Together, these elements created a cohesive identity that feels grounded, human, and strategically distinct from traditional HR brands.

Purple spiral-bound “Dragonfly HR Support – Employee Handbook” booklets stacked on a wooden surface, shown in a close-up angled view.
Stacks of Dragonfly HR Support business cards arranged on a dark navy background, showing both front and back designs—one side with the bold wing logo and “Dragonfly HR Support” wordmark, the other with curved graphic accents and contact details
Clear acrylic office nameplate mounted with metal standoffs on a purple wall, displaying the Dragonfly HR Support logo in bold black and gray lettering.

The rebrand positioned Dragonfly HR as a standout consultancy in the HR space, both visually and strategically. Within three months of launching the new identity:

  • Client inquiries increased by 35%, with a notable rise in referrals from existing relationships.

  • Clients reported stronger trust and engagement, frequently calling out the brand’s balance of professionalism and warmth.

  • The cohesive identity and clear messaging helped Dragonfly HR attract more aligned, higher-quality clients and speak about their value with greater confidence.

Dragonfly HR now shows up in the market with a brand that matches the caliber of their work—human-centered, clear, and built to grow.

Branded Dragonfly HR Support stationery set with a beige string-tie envelope featuring a bold navy abstract wing icon on the left, and a purple folder on the right with the repeated white “Dragonfly HR Support” wordmark stacked diagonally.

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