The Vegan Joint
Plant-powered comfort, wrapped in a brand as bold as the flavors.
2025
Brand Identity & Graphic Design
A fresh identity for a local favorite
Plant-powered comfort, wrapped in a brand as bold as the flavors.
The Vegan Joint partnered with Marzo Creative to refresh a much-loved neighborhood staple into a cohesive, modern brand system. With three distinct Los Angeles locations and a 20-year legacy, we built an identity that unifies the restaurants, amplifies their joyful personality, and makes their plant-based comfort food impossible to ignore—online and on the street.
The Vegan Joint is a cornerstone of Los Angeles’ vegan dining scene, known for its flavorful comfort food, welcoming energy, and deep ties to the community. With three locations serving city professionals, beach locals, and health-conscious regulars, the brand had grown organically, but visually, it felt fragmented. The team needed a refreshed identity that could:
Unite all three locations under one recognizable brand
Capture the owner’s vibrant personality and the restaurant’s playful spirit
Honor its roots as a long-standing local favorite while feeling current and ready for growth
Marzo Creative developed a bold, unified brand identity that puts The Vegan Joint’s story and spirit at the center. Our work included:
Playful design elements and vibrant color palette that mirror the energy of the food, team, and community.
Clean, flexible typography and layout system to keep menus, signage, and digital touchpoints cohesive across all locations.
Refreshed logo and visual language that balance fun and professionalism, appealing to both long-time regulars and new guests discovering the brand.
Strategic storytelling and messaging that spotlight The Vegan Joint’s 20-year legacy as a welcoming, community-driven hub for plant-based dining.
The result is a brand system that feels instantly recognizable, easy to roll out, and unmistakably “Vegan Joint.”
Within six months of launching the refreshed identity, The Vegan Joint saw:
A 50% increase in social media engagement, with a noticeable rise in user-generated content and customer photos.
A 20% lift in foot traffic, with guests frequently mentioning the updated branding and signage as what caught their eye.
A stronger reputation as a go-to destination for great food and good company, successfully attracting new customers while deepening loyalty among long-time regulars.
The Vegan Joint now shows up in the city the way it’s always been experienced by its fans, bold, welcoming, and full of flavor.
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