Dragonfly HR Support came to us seeking a brand identity that would reflect their unique approach to human resources, grounded in professionalism, but deeply rooted in empathy and transformation. As a small, founder-led consultancy, they wanted to stand apart from impersonal corporate HR firms and software-based platforms. Their vision was to create a brand that felt trustworthy yet approachable, polished yet warm, and infused with meaning tied to their name: the dragonfly, a symbol of clarity, adaptability, and growth.

We delivered a complete branding system that brought this vision to life. From a custom dragonfly-inspired logo to a rich, symbolic color palette, every element was designed to reinforce their mission of putting people first. We developed a tone of voice that balances expertise with humanity, and paired it with visual assets like line-art illustrations, botanical textures, and modular layouts that reflect motion and evolution. The final identity positions Dragonfly HR as a modern, human-centered alternative in a crowded market, helping them attract the right clients and communicate their value with confidence.