The restaurant came to us looking for more than a simple logo refresh. They needed a brand identity that captured their flavorful food, strong community presence, and the owner’s fun-loving personality. With three locations across Los Angeles that attract very different audiences including city professionals, beach locals, and health-conscious foodies, the challenge was creating a look that spoke to everyone while staying true to the restaurant’s roots.

We explored the restaurant’s twenty-year history, its role in the community, and the story behind its founder. The result was a bold, unified identity built with playful design elements, vibrant colors, and clean typography that expressed both joy and authenticity. The refreshed brand now connects all three locations, resonates with diverse audiences, and strengthens the restaurant’s reputation as a local favorite for great food and good company.